Treatwell ‘Mothers’
A Mother’s day campaign to celebrate mothers and promote a different kind of gifting. We wanted to create a non-typical approach by literally hitting away stereotypical mundane gifts. An illustrated story of a disappointed mother showing what she really wanted was a gift from Treatwell.
Concept, art direction,
illustration, animation
+
marketing design
In collaboration with Tatiana Ribeiro
![](https://freight.cargo.site/t/original/i/bb9701714f5772b63045ec16c0f5033fba8d3e7b267199615ba86e66d6f24b9a/LANDING_TW_MOTHERS_3.gif)
![](https://freight.cargo.site/t/original/i/b34a1afae6ebf96ec2682e2e798e74d41b346cdf5baac892df12eb8f2359df30/WEBSITE_TW_MOTHERS_01.jpg)
![](https://freight.cargo.site/t/original/i/b26aaf41dcd9ebe2b8b6d50c82aea8b09574ab7d63b32ff166b53f3558f1f15d/MOTHERS_TW_SMALL_2.gif)
![](https://freight.cargo.site/t/original/i/46d9fa1014cd3689b1961bec4d12771403cb1b249a4c62cb1c64f1e2cb391c2f/WEBSITE_TW_MOTHERS_02.jpg)